4 Tips For Organizing Corporate Events

Corporate Event Entertainment

As companies prepare to bring back employees in person (at least for a little fun), the pressure to make the experience memorable is enormous. Learn how robots, drones, and Elvis can help you deliver experience employees and attendees will never forget in this list of more than 20 creative corporate event entertainment ideas.

You may have great speakers, an impressive event schedule, and a strong event brand, but there’s one more thing you can’t forget when planning your company’s next event:

Makes It Fun And Exciting!

Whether your event is live or powered by virtual event software, the entertainment you decide to present at a corporate event entertainment can make or break the visitor experience. 

If the entertainment fails, your attendees will – at best – be less engaged and – at worst – think your event isn’t worth their time. On the other hand, if your entertainment is successful, it will win the hearts of your attendees and keep them talking about the event long after it’s over. 

But where to start? In this article, we’ll cover tips and 21 creative corporate event entertainment ideas as we all prepare to bring the fun back.

Tips For Organizing Corporate Events

  • Focus On Creating Immersive Experiences

It’s no surprise that experiential marketing is exploding, think of escape rooms, pop-ups, and more popping up everywhere. A recent study found that 72% of millennials would rather spend more money on experiences than on material things. 

People want to feel part of the experience, so why not take that knowledge and leverage it into your event entertainment? Not only will this make your corporate event entertainment more popular, but it will also add value that your attendees will appreciate.

You can learn more about creating immersive experiences that capture the moment in The Rise of Moment Marketing.

  • Budget Tracking

Entertainment can be expensive. Always create an event budget before booking entertainment. Make sure you know the artist’s cost and any props they may need. For example, an aerial performer may also need a structure so they can perform, including lighting so the crowd can see them, and speakers so the crowd can hear the music. 

A live band may also need a stage, lighting, and sound. Additional aids are not always provided by the dispatcher, so always check what is included when booking entertainment for your event. Always think about the big picture when renting entertainment to avoid any surprises on your budget!

  • Stick To Your Event Goals

With Entertainment, it’s easy to keep up with the latest trends to become fashionable, but that doesn’t necessarily mean it’s a good idea. Always think about the goals of your event. 

Everything you do, from food to entertainment, should support the overall goals of your event. Just because an entertainment idea sounds interesting doesn’t mean it will fit into your overall concept of the event.

  • Remember Your Audience

When planning entertainment for your event, you need to think about the audience. Find out what they’re up to before entertainment is scheduled and what the demographics look like. Sending out pre-event surveys and leveraging your event software to analyze past events is a great way to find out what your attendees want.

If your attendees sit all day in group sessions, letting them sit through a performance for an hour is probably the last thing they want to do. In this case, something more interactive that allows them to move around is more likely to succeed.

Do your attendees just spend the day training in the latest fitness techniques? In that case, they might just want to sit back and enjoy a show! If you keep what attendees have in mind before and after your entertainment, you’ll have a much better chance of making it a resounding success.

4 Tips For Organizing Corporate Events